Project INVESTORS IN PEOPLE BRAND OVERHAUL
Mission BRAND OVERHAUL
Discipline BRAND IDENTITY, ADVERTISING, SOCIAL, CORPORATE BRANDING, ENVIRONMENTAL DESIGN
Work ART / CREATIVE DIRECTION, DESIGN, ILLUSTRATION, MOTION DESIGN
Deliverables BRAND IDENTITY, SOCIAL MEDIA GRAPHICS
Client INVESTORS IN PEOPLE
I had the opportunity to work on a brand overhaul for Investors in People. The goal was to create a modern, dynamic, and bold brand that would better resonate with their target audience and help them stand out in a competitive market.
To achieve this, we started by conducting extensive research into the company's existing brand, as well as their competitors and industry trends. We analysed their messaging, visual identity, and overall brand strategy to identify areas for improvement and opportunities for innovation.
Based on our research, we developed a new brand strategy that emphasised the company's strengths and values, while also positioning them as a forward-thinking and innovative leader in their field. We then worked on creating a new visual identity that would bring this strategy to life.
The new visual identity features a bold and dynamic colour palette, with shade of blue that is reminiscent of their original blue, for which they were originally known for. The logo was redesigned to be more modern and versatile, with a simplified and streamlined design that is easily recognisable and scalable across different platforms.
In addition to the new logo and colour scheme, I also developed a comprehensive set of brand guidelines that outlines how the new brand should be used across different media channels, including print, digital, and social media.
Overall, the new brand is a significant departure from the company's previous identity, and I am confident that it will help Investors in People stand out in their market and better connect with their audience.
