Project MAKE WORK BETTER CAMPAIGN
Mission CREATE ADS BASED ON THE NEW IDENTITY
Discipline ADVERTISING
Work ART / CREATIVE DIRECTION, DESIGN, ILLUSTRATION
Deliverables TUBE ADS
Client INVESTORS IN PEOPLE
Investors in People faced a challenge - how to make a splash with their new identity and brand messaging. They wanted the world to know who they are, and what they stand for. But how could they get their message across in
a way that would resonate with people?
a way that would resonate with people?
The answer came from the people themselves. Investors in People surveyed working people and figured out that stress is a growing problem in today's fast-paced world, both in and out of the workplace. They decided to focus their new ads on the stress that people are experiencing, and how they can help.
The result is a powerful new campaign that grabs your attention and shows you what Investors in People is all about. They want to help people thrive in the workplace and beyond, with a focus on well-being, support,
and growth.
and growth.
The ads were designed to inspire people to take control of their lives and their careers. Whether you're a CEO or
an entry-level employee, whether you work in an office or on a factory floor, Investors in People are here to help
you succeed.
an entry-level employee, whether you work in an office or on a factory floor, Investors in People are here to help
you succeed.
