NASTJA JURICEV

CURIOSITY-LED DESIGN

Brand and product designer with 10+ years of experience shaping systems across digital products and identities.

I explore how form, function, and behaviour influence the way people experience brands and translate that into clear, scalable design.

DISCIPLINES AND PREVIOUS CLIENTS

Brand Identity·
Channel 4·
UI Design·
User Voice·
Art Direction·
Investors in People·
Brand Systems·
Saatchi & Saatchi·
Product Design·
Fortius Group·
Environmental Design·
Disney+·
Digital Experiences·
Creative Direction·
Brand Identity·
Channel 4·
UI Design·
User Voice·
Art Direction·
Investors in People·
Brand Systems·
Saatchi & Saatchi·
Product Design·
Fortius Group·
Environmental Design·
Disney+·
Digital Experiences·
Creative Direction·
Brand Identity·
Channel 4·
UI Design·
User Voice·
Art Direction·
Investors in People·
Brand Systems·
Saatchi & Saatchi·
Product Design·
Fortius Group·
Environmental Design·
Disney+·
Digital Experiences·
Creative Direction·
Brand Identity·
Channel 4·
UI Design·
User Voice·
Art Direction·
Investors in People·
Brand Systems·
Saatchi & Saatchi·
Product Design·
Fortius Group·
Environmental Design·
Disney+·
Digital Experiences·
Creative Direction·

About

Brand and product designer with over ten years across agency, in-house and independent practice.

I work at the intersection of brand and product — building systems that are visually coherent, behaviourally sound, and robust enough to survive the gap between brief and reality.

Brand without product thinking produces beautiful objects that don't function. Product without brand thinking produces functional objects no one cares about. The work that interests me sits in between.

Currently available for senior roles, studio partnerships and direct commissions.

Brand Identity & Systems

Strategy to expression

Digital & UI Design

Systems to interfaces

Art Direction

Vision to execution

Screen & Motion Graphics

Brand in time

Got a project?
Get in touch. →